Green on the way!

“A business that makes nothing but money is a poor business.”

Henry Ford

 

Vodafone India, and Grow-Trees.com, the exclusive Indian Planting Partner for United Nation’s Environment Program’s Billion Tree Campaign, asked me to be a part of the formal launch of their joint initiative to create India’s first private wildlife corridor. This corridor is being developed between Kanha-Pench wildlife reserves by planting 3,00,000 trees over a 3-year period. The trees will be planted over 100 hectares of forest land between the two reserves.

I was in middle of my Vogue Honours 2014 campaign, travelling to 9 states in a hunt for new talents in fashion institutes. This seemed like a welcome break and a fun trip to the greens of Madhya Pradesh. Getting to meet new people is one of the most amazing things you can do when out of home.

Surprisingly though I met my college class mate Rahul Nanda at the Airport travelling with me with Adfactors’ Robin Abraham and Ankita Sinha, a travel blogger.  Later during the trip we met Amrit Vatsa, founder of 3minutstories.com, Anusha, a trekker and Rusen who runs a SCR magazine.

It was so much amazing inside of a van enroute to the Kanha-Pench corridor. I have never seen so many people living their dreams. Entrepreneurs, explorers, influencers all in one. I can easily call myself the lowest denominator in a bus full of so much cool.

Anyways though, we got to know each other well through the 4 hours bus ride up and down each and learned about their work and what they plan to do and use their new media influence to promote the efforts by Vodafone & Grow-tree.

I thought I will share what all they created to promote the Grow Tree campaign:

http://www.grow-trees.com/media_center/gallery/videos/1439.aspx

Amrit Vatsa

Amrit has created this amazing film with interviews of Grow-trees CEO and the local MP Vodafone team.

 

Ankita Sinha

http://www.ankionthemove.com/2014/09/ipledgeatree-with-vodafone-and-growtrees.html

 

Ankita,  the traveler share her experience as it happened. Her commentary of the events and the story of the locals will give you an idea on our trip, the #iPledgeATree program and the overall experience with the locals at Kanha-Pench corridor.

 

Rahul Nanda

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Nanda is a friend since college. He is one of the most amazing people to hang out with and a brilliant person. He made some vines that show you almost everything we did in the greens.

 

Anusha Subramanian

Anusha has such amazing stories, a former journalist, blogger, traveler, mountaineer, survival expert. Her stories make you a part of them. She was probably the only one of us who actually had the most relevant questions for the locals, vodafone team and the grow-tree team. She definitely packs a punch.

Rusen Kumar

http://www.indiacsr.in/en/vodafone-india-to-spend-2-50-cr-to-plant-3-lakh-trees-in-kanha-pench-wildlife-reserves-in-mp-says-ashish-chandra/

Rusen, spoke about his experience and writing about CSR efforts of corporates like  the one above.

 

All in all this was a tour where I met amazing people,  Learned about jabalpur and Kanha-Pench reserve up-close, and got myself ready for an amazing trip that followed after i pledged a tree.