Imagine, a 60 something dashing young iconic brand & action star from Tamil Nadu, has become our very own super human superstar. The man, who is vouched for his simplicity off screen, is loved for his technically superimposed Action avatar through out the nation. Even with this kind of popularity, the man has chosen to stay away from any kind of product endorsements so far.
However, that doesn’t stop brands from cashing in BRAND RAJNI.
Recently, we all saw the Expedia India viral,The video, titled THE EAST- WEST STORY has Rajnikanth & Chuck Norris ( Hollywood’s Rajnkanth, or so we say) fighting it out in their styles made famous by jokes that describe impossible feats by the two,confronting each other, trying to prove, who is bigger & better and there on finally coming to a common point, that both use expedia for their travel bookings.
Here’s the animated Viral :
Rajnikanth, ever since Shivaji – The Boss, dubbed in Hindi, seen every 2 days on Star Gold and the amazing line of jokes on various digital mediums, has become a phenomena. He is almost everywhere. Check out the website dedicated to Rajnikanth The LEGEND, that doesn’t work until you have to go offline.
And that is not all, Rajni has featured in Brand Videos of Castrol, HP, Hitach, In.com, Finolex to name a few.
Most of these videos animate the jokes that are circulated through out and cash in to use it for the brand.
This however is a great way to cash in the Brand Rajni for their own brand, but it is possible that Brand Rajni might overpower the brand, advertised in these cases, and might not work, which however, may not stop these brands and their agencies from doing so. We would certainly see much of Animated Rajni because the tales of Rajnikanth may never end.
Till then ….Yanna Rascala!!! MIND IT!